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5 Online Marketing Integrations Successful Businesses Use

Want to ensure you're generating profits from your marketing spend? Here are five online marketing integrations your business must start using.Read More >>

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No Content Globalization Without Effective Inclusion

Diversity is a key value in digital globalization. Regardless of industry--or globalization maturity stage--diversity cannot live and thrive without holistic inclusion (a major enabler of content globalization). When it comes to the mind of global leaders and performers, holistic inclusion fuels a number of aspects of global content operations ranging from processes to standards and from planning to execution. As a matter of fact, inclusion underlies success all along the way--provided it is embraced from the outset of global expansion and growth.Read More >>

Can We Trust Ad Data from Any Platform?

Marketers are often dubious about the accuracy of advertising metrics when they put their trust in a major digital ad platform like Google, Facebook, Instagram, Snapchat, or Twitter. They want to be sure, of course, that they're being billed for the right clicks, ad impressions are correctly tallied, and calculation methods are verified by third parties.Read More >>

Focusing on Your Customer Experience Is Great for Business

Think for a minute about the seismic shift technology has created in CX over the last few years. We are only really getting started on creating services that solve customer problems, rather than applying technology to brand opportunities. Read More >>

To Gate or Not to Gate Content

Reaching your audience by intersecting with their digital behaviors is getting easier through targeted advertising and media. Getting your brand to the forefront of your buyers' minds, helping them become more aware of your brand and hopefully entering them into the well-known buyer's journey is substantially harder. It takes content that resonates with their needs and interests, and is served to them at optimal times to fuel that process. However, the question that continues to be asked is should you "hide" some of that content from your audience?Read More >>

How to Integrate Content and Commerce

Providing great customer experiences requires blending information, design, and operations. In addition to being a purchaser, a customer is a collection of emotions, activities, and attitudes that come into play around purchasing decisions. In practice, this means the content-related parts of a business—websites, promotions, and physical stores—need to be integrated with the commerce parts—product catalogs, transactions, logistics, and fulfillment.Read More >>

Eye On with Kevin Akeroyd, Global CEO of Cision Media

In his role as Global CEO of Cision, a global media intelligence and communications solution provider, Kevin Akeroyd's vision is to provide integrated, data-driven solutions for professionals who work with earned media - the PR, IR, marketing, and social media teams whose job it is to target journalists and other influencers, in pursuit of positive coverage for their organizations. So it makes sense that he's tracking companies who are making it easier to understand who is doing what online.Read More >>

Sparing Harvard (and Facebook) a Bit of Unwanted Crimson

To be sure, the real-time captions that appeared on the Facebook Live feed were frequently incomprehensible, which couldn't be anything but awkward when more than 75 thousand viewers were watching Zuckerberg's speech, on Zuckerberg's platform, in real time. You can bet there were executives at Facebook's headquarters whose faces were turning that particular shade of red known as Harvard crimson.Read More >>

How Content Gets More Visibility Through Urgency

Content marketing has grown wildly popular. In fact, 88% of B2B marketers employ some kind of content strategy. In some ways, this is beneficial; it means we have more data to use in producing more content, and a network of support through publication and syndication. However, it also means a drastic increase in competition.Read More >>

Mobile App Analytics: Where it's Been and Where it's Going

If you want your app to succeed, you need to keep one ear to the ground at all times, listening for new trends, needs, and expectations among your users. Mobile analytics are the best way to keep tabs on your audience, which is why it is fundamental to keep your tools sharp.Read More >>

Talking with Trendsetters: Rebecca Lavoie, Founder, Partners in Crime Media

It's been said that we all have a novel in us, but these days, it seems as if we all have a podcast in us. Of course, we don't all have a good podcast in us—and fewer of us can launch an entire network. But Rebecca Lavoie has done just that, from her basement and with the help of her husband—and writing partner—Kevin P. Flynn. Along with two more co-hosts, the pair launched Crime Writers On Serial, a podcast to talk about a podcast (now Crime Writers On…).Read More >>
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