EContent Downloads

Sponsored by Acrolinx

Content is critical to your business. It’s the voice of your brand, it educates your prospects, and it fuels new sales and customer loyalty.  Unfortunately, most organizations don’t understand the fundamental connection between the quality of their content and the impact it has on their business. As a result, they often squander thousands (and in some
cases millions) of dollars creating and distributing mediocre content and are surprised when it doesn’t deliver the desired outcomes.  

The purpose of this report is to provide hard data to help managers demonstrate how better content drives better business results. We’re not talking about incremental improvements, but rather exponential gains in the core metrics that matter most to today’s companies. We’ll do so using the findings we obtained earlier this year after surveying hundreds of professionals around the country. As you’ll see, the data we gathered supports one very clear finding: better content yields better business performance.  

Understanding the importance of content quality is critical because it’s the key to optimizing your content marketing program. Any organization that fails to appreciate how content quality can impact business results will be at a distinct disadvantage.  Continue reading to learn more!

Sponsored by Nuxeo

Great digital experiences are part art, part science. The magic lies in how we bring content together with data to deliver experiences that are engaging, relevant, and personalized. As the number of channels and devices continues to grow — and as the number of technologies we utilize in marketing, sales, service, and other areas explodes — it's becoming much more challenging to deliver a connected customer experience. Too often, gaps in data and content management result in disconnected experiences that reduce customer engagement and negatively impact the brand.

An enterprise digital asset management (DAM) system can help by addressing the content gap. It provides the single source of truth that organizations need to make their digital assets broadly available to internal and external users and put their assets to use in the context of customer data. This paper examines the critical role that digital asset management plays in the age of the connected customer experience.  Download now to learn more.