Content Marketing

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Content marketing seems simple on the surface; write content that people want to read, and they'll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or motivated enough to click on a link to read an article? To help us understand how the gears of the modern reader's mind turn, we can look to a handful of basic psychological principles.

Posted Nov 17, 2017

Seismic, the global leader in marketing and sales enablement, announced a major update to its content collaboration feature, Seismic WorkSpace. Leveraging Seismic's integration with Salesforce, Seismic WorkSpace can now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people to add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.

Posted Nov 09, 2017

We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers' hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain market share, consider incorporating a customer advocacy program into your sales and marketing activities.

Posted Nov 09, 2017

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves.

Posted Nov 08, 2017

Pressboard, the story marketplace for brands and publishers, released its 2017 Branded Content Benchmarks Report. In it, Pressboard reveals that consumers now spend more time engaging with branded content - the average active reading time for a piece increased from 66 seconds in 2016, to 73 seconds in 2017.

Posted Nov 07, 2017

Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.

Posted Nov 02, 2017

So here is a quick question for you: what marketing strategies are you implementing this holiday season to grab a giant slice of the ROI pie? If you are still wondering and looking for answers, we have your back. We asked a number of email marketing pros frequently asked questions about email marketing strategy and Implementation, and we're sharing their answers with you to make your holiday emails stand out in noisy inboxes.

Posted Oct 27, 2017

When you think of content marketing, understandably your first thought may go to marketing to your customers. Yet, no business should overlook fostering better communication (and collaboration) among your own employees. So, why is internal marketing so important?

Posted Oct 26, 2017

Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective, however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.

Posted Oct 25, 2017

Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.

Posted Oct 20, 2017

The content competition out there is heating up. If you want to be successful, you need to find a way to stand out from all the noise. Your best bet is to funnel your resources toward creating higher quality content, but how can you tell that your content is "high quality" in the first place?It's a difficult question, but not unanswerable.

Posted Oct 19, 2017

Realview announced the launch of Partica, a cloud-based digital content platform that gives publishers a view into their content, unearthing valuable evergreen articles for re-use and monetization. A feature developed over the last 18 months allows publishers to search through thousands of PDF's to find content and extract an article as HTML simply, in just a few clicks. As well as ingesting PDF's, Partica can analyze existing digital content from a website, CMS or RSS feed.

Posted Oct 17, 2017

Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.

Posted Oct 16, 2017

Digital has done a tremendous job of elevating the importance of content, but it has equally devalued its longevity. We often equate week-old data sheets or last year's white paper with yesterday's news. After all, today's latest hot take has already rendered all those thoughtful pieces irrelevant, at least in the eyes of a voracious audience. But we might need to reconsider how we think about that content.

Posted Oct 10, 2017

Bill Gates coined the phrase "content is king," over 20 years ago and even hinted at how big the kingdom was. In sales focused organizations, the concept that good content is crucial has been successfully applied to lead generation, but don't neglect the power of content for every stage of the buyer's journey.

Posted Sep 29, 2017

Brands have a remarkable opportunity to use storytelling strategically to strengthen customer relationships. It can forge, or restore, a company's reputation by informing and delighting customers. Here are a few elements to consider when planning your storytelling marketing strategy.

Posted Sep 14, 2017

my6sense, a white label programmatic native ad platform and exchange, is enhancing its Artificial Intelligence (AI) technology, enabling over 100 ad serving and media group clients to better optimize, relevance, and personalization. Specifically, Digital Intuition, the company's advanced machine learning algorithms and optimization engine, learns user behaviors, publisher patterns, and context in order to best match the right content to the right users.

Posted Sep 12, 2017

Whether you're Kim Kardashian or a mommy-blogger, you're looking to turn the online following you've built into cash. And as influencer marketing gains more steam, this has become increasingly easy for many people. Maybe too easy. In the quest for authenticity, some brands are being taken in by fake influencers, and Mediakix set out to prove it by building its own fake Instagram accounts.

Posted Aug 22, 2017

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the best labels for native advertising, and the content formats marketers turn to most for their campaigns.

Posted Aug 22, 2017

Are you seeing ROI for your content marketing? If not, getting that return could be easier than you think. You just need to be willing to put in a little extra effort before you even start.

Posted Aug 18, 2017

Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term "narrative" refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That character doesn't need to be a fictional protagonist, or even a person—in fact, it could be a piece of equipment—but it does need to have a kind of starring role in the story you weave.

Posted Aug 17, 2017

As CEO of Localist, an interactive online calendaring platform that makes events more easily discoverable online, Mykel Nahorniak keeps a close and admiring eye on Facebook. "Facebook is huge already but it continues to disrupt itself. [Mark] Zuckerberg and team get a lot of credit, but it's still not enough considering where they are," says Nahorniak.

Posted Aug 16, 2017

While developing and distributing a digital marketing campaign in real time is empowering, marketing in the moment can also be fraught with mistakes. The push-pull of social engagement and brand governance is a tenuous dynamic, but it doesn't have to be all-consuming. Yes, one misstep or inadvertently insensitive tweet can send a brand into crisis management mode. However, there are ways to mitigate these potential scenarios by maintaining brand integrity, so you can sleep well at night.

Posted Aug 11, 2017

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